Entering the South Korean market: a marketing‐planning process model for marketers based in overseas companies
Year of publication: |
2008
|
---|---|
Authors: | Lee, Yang‐Im ; Trim, Peter R.J. |
Published in: |
Business Strategy Series. - Emerald Group Publishing Limited, ISSN 1751-5645, ZDB-ID 2269745-7. - Vol. 9.2008, 5, p. 272-278
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Distribution | Electronic engineering | Retailing | Marketing strategy | South Korea |
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