Enterprise marketing management : the new science of marketing
Dave Sutton and Tom Klein
| Year of publication: |
2003
|
|---|---|
| Authors: | Sutton, Dave ; Klein, Tom |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Marketing | Management | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 224 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-471-26772-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004717289