Enterprise Marketing Risks Into the Selection by the Different Strategically Position Alternatives to the International Markets
Year of publication: |
2012
|
---|---|
Authors: | CONSTANTINESCU, Lucretia Mariana ; QORRAJ, Gazmed ; STEFAN, Maria Cristina |
Published in: |
Risk in Contemporary Economy. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 2067-0532. - 2012, p. 179-184
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | macro risks | marketing risks | involvement company’s degree | strategic alternatives of the “products-markets/strategy” couple | company strategies focus to external markets |
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