Enterprise social media and digital creativity for fashion brands
Year of publication: |
2024
|
---|---|
Authors: | Jawad, Caroline |
Published in: |
Digital Transformation for Fashion and Luxury Brands : Theory and Practice. - Cham : Springer International Publishing, ISBN 978-3-031-35589-9. - 2024, p. 225-247
|
Subject: | Mode | Fashion | Social Web | Social web | Markenführung | Brand management | Kreativität | Creativity | Online-Marketing | Internet marketing |
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