Entrepreneurial actions and optimistic overconfidence: The role of motivated reasoning in new product introductions
Year of publication: |
2012
|
---|---|
Authors: | Simon, Mark ; Shrader, Rodney C. |
Published in: |
Journal of Business Venturing. - Elsevier, ISSN 0883-9026. - Vol. 27.2012, 3, p. 291-309
|
Publisher: |
Elsevier |
Subject: | Overconfidence | Entrepreneurship | New product introductions | Motivated reasoning |
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