Entrepreneurial competencies and motivations to enhance marketing innovation in Europe
Year of publication: |
November 2017
|
---|---|
Authors: | Cruz Ros, Sonia ; Garzón, Dolores ; Mas-Tur, Alicia |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 11, p. 1031-1038
|
Subject: | capabilities | entrepreneurial intentions | fear of failure | marketing innovation | motivation | opportunities | Innovation | Entrepreneurship | Entrepreneurship approach | Motivation | Unternehmensgründung | Business start-up | Innovationsmanagement | Innovation management | Kompetenz | Competence |
-
Gao, Junguang, (2022)
-
Fernández-Pérez, Virginia, (2019)
-
Verdesoto Velástegui, Oswaldo, (2021)
- More ...
-
Cross-country differences in drivers of female necessity entrepreneurship
Sendra-Pons, Pau, (2022)
-
Marketing capabilities and innovation. How do they affect the financial results of hotels?
Revilla‐Camacho, María‐Ángeles, (2019)
-
Co-creation in hotel–disable customer interactions
Navarro, Susana, (2015)
- More ...