Entrepreneurial identity : the process of becoming an entrepreneur

Contents: Preface -- 1. Entrepreneurial identity : professional virtues moderate attraction and persistence / Thomas N. Duening -- 2. The entrepreneur in the age of discursive reproduction : whence comes entrepreneurial identity? / Rebecca Gill -- 3. Visualizing Bill Gates and Richard Branson as comic book heroes : an examination of the role of cartoon and caricature in the parodization of the entrepreneurial persona / Robert Smith and David Boje -- 4. Entrepreneurial identity and motivation / Blake Mathias -- 5. Learning to become entrepreneurial : fostering entrepreneurial identity & habits / Karen Williams-Middleton and Anne Donnellon -- 6. Teaching the aspiring entrepreneur / Matthew L. Metzger -- Index.