Entrepreneurial initiatives, organizational performance and value co-creation : evidence from a business-to-business context
Year of publication: |
c 2016
|
---|---|
Authors: | Cobelli, Nicola ; Confente, Ilenia ; Russo, Ivan |
Published in: |
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, ISBN 978-1-137-47974-7. - 2016, p. 155-177
|
Subject: | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing | Medizinprodukt | Medical device | Gesundheitsvorsorge | Preventive care | Italien | Italy |
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