Entrepreneurial intention, values, and the reasoned action approach: results from a Russian population survey

This article examines the relationship between value orientations and entrepreneurial intention according to the reasoned action approach. The empirical base of this study are the results of a representative survey conducted in 2 regions of Russia (Central Federal District and the North Caucasian Federal District). The effective total sample size was 2,058 and a subsample of 269 was selected. The subsample was composed of the respondents intending to open a business in the next 2 years. The results of research, carried out in the framework of reasoned action approach, allowed us to confirm the validity of the theory of planned behavior (TPB) in the Russian sample. It was also found that the values included in the block of self-direction autonomy of action are positively associated with the components of model of entrepreneurial planned behavior (attitudes, subjective norm, perceived behavioral control)