Entrepreneurial marketing and strategic network theory : corporate positioning for successful network-resource leverage
Marc Rufo
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Rufo, Marc |
| Publisher: |
München : Hampp |
| Subject: | Marketingmanagement | Marketing management | Marketingkooperation | Marketing cooperation | Unternehmensnetzwerk | Business network | Entrepreneurship | Entrepreneurship approach | Windenergieanlage | Wind turbine | Wettbewerbsstrategie | Competitive strategy | Strategische Allianz | Strategic alliance | Ressourcenorientierter Ansatz | Resource-based view | Theorie | Theory | Deutschland | Germany | Netzwerkmanagement |
| Description of contents: | Description [deposit.dnb.de] |
| Extent: | II, 93 S. Ill. 210 mm x 150 mm |
|---|---|
| Series: | Hamburger Schriften zur Marketingforschung. - Baden-Baden : Nomos, ISSN 1430-5429, ZDB-ID 1388600-9. - Vol. 48 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Erscheint: 15. Februar 2007 |
| ISBN: | 3-86618-121-3 ; 978-3-86618-121-2 |
| Classification: | Unternehmensführung ; Investition, Finanzierung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003414446