Entrepreneurial marketing : competing by challenging conventions
Ian Chaston
| Year of publication: |
2000 ; 1. publ.
|
|---|---|
| Authors: | Chaston, Ian |
| Publisher: |
Basingstoke, Hampshire [u.a.] : Macmillan |
| Subject: | Entrepreneurship | Entrepreneurship approach | Marketing | Marketingmanagement | Marketing management | KMU | SME | Unternehmensgründung | Business start-up |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | VII, 255 S graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben (pbk.) : £19.99 ; cased ; : £45.00 : Formerly CIP |
| ISBN: | 0-333-79298-x ; 0-333-79299-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001421597