Entrepreneurial marketing mindset : what entrepreneurs should know?
Year of publication: |
2020
|
---|---|
Authors: | Sadiku-Dushi, Nora ; Ramadani, Veland |
Published in: |
Organizational mindset of entrepreneurship : exploring the co-creation pathways of structural change and innovation. - Cham, Switzerland : Springer, ISBN 978-3-030-36950-7. - 2020, p. 181-210
|
Subject: | Entrepreneurial marketing | EM dimensions | EM types | SMEs | Entrepreneurship | Entrepreneurship approach | KMU | SME | Marketingmanagement | Marketing management | Unternehmer | Entrepreneurs | Unternehmensgründung | Business start-up | Marketing |
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