Entrepreneurial marketing : moving beyond marketing in new ventures
Sascha Kraus; Rainer Harms; Matthias Fink
| Year of publication: |
2010
|
|---|---|
| Authors: | Kraus, Sascha ; Harms, Rainer ; Fink, Matthias |
| Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 11.2010, 1, p. 19-34
|
| Subject: | Entrepreneurship | Entrepreneurship approach | Marketing | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919177