Entrepreneurial and New Media Approaches in the Poultry Management of Broilers and Layers in Anambra State : A Case Study of Dunukofia Local Government

This study aimed at investigating various approaches which lead to the profitable production and profit maximization of broiler and layers in poultry industry in Anambra State, especially in Dunukofia local government area. The study found out that the use of new media coupled with entrepreneurial approach will contribute immensely in gains accrued in poultry management of broilers and layers in Dunukofia L.G.A. Profit maximization theory forms the framework for the study. Primary data used in the study were obtained from 40 representative farmers drawn from the study area using simple random technique. Data were analyzed by the use of descriptive statistics. The study recommended the use of new media coupled with entrepreneurial approach to poultry farming or management so as to maximize profit