Entrepreneurial orientation and consumer engagement : the impact of business performance on small and medium enterprises of halal food
Year of publication: |
2019
|
---|---|
Authors: | Octavia, Ade ; Zulfanetti ; Amir, Amri ; Sriayudha, Yayuk ; Amri, Ary Dean |
Published in: |
Malaysian management journal : MMJ. - Sintok : [Verlag nicht ermittelbar], ISSN 2289-6651, ZDB-ID 2812129-6. - Vol. 23.2019, p. 87-97
|
Subject: | Business performance | consumer engagement | entrepreneurial orientation | SME | KMU | Unternehmenserfolg | Firm performance | Entrepreneurship | Entrepreneurship approach | Konsumentenverhalten | Consumer behaviour |
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