Entrepreneurial Orientation's effect on marketing strategies and success : implications for US firms entering Cuba
Year of publication: |
March 2017
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Authors: | White, Graham ; Vila, Natalia |
Published in: |
International entrepreneurship and management journal. - New York, NY [u.a.] : Springer, ISSN 1554-7191, ZDB-ID 2239363-8. - Vol. 13.2017, 2, p. 501-523
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Subject: | Entrepreneurial orientation | Innovativeness | Proactiveness | Risk taking | Newly liberalized market | Marketer strategy | Firm success | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach | Unternehmenserfolg | Firm performance | Erfolgsfaktor | Success factor | Unternehmensgründung | Business start-up | Kuba | Cuba |
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