Entrepreneurial pricing : characteristics and implications of pricing in SMEs and start-ups
Florian U. Siems; Sascha Kraus; Patrick Pollok
| Year of publication: |
2012
|
|---|---|
| Authors: | Siems, Florian ; Kraus, Sascha ; Pollok, Patrick |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 16.2012, 4, p. 436-454
|
| Subject: | Unternehmensgründung | Business start-up | Preismanagement | Pricing strategy | KMU | SME |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577148