Entrepreneurial signaling to attract resources : the case of franchising
Year of publication: |
2009
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Authors: | Michael, Steven C. |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 30.2009, 6, p. 405-422
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Subject: | Entrepreneurship | Entrepreneurship approach | Ankündigungseffekt | Announcement effect | Franchising |
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