Entrepreneurial Universities and Branding : A Conceptual Model Proposal
Year of publication: |
2017
|
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Authors: | Salamzadeh, Aidin ; Kawamorita Kesim, Hiroko ; Salamzadeh, Yashar |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Hochschule | Higher education institution | Entrepreneurship | Entrepreneurship approach | Markenimage | Brand image | Markenartikel | Brand |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: World Review of Science, Technology and Sustainable Development, Vol. 12, No. 4, pp. 300-315 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2016 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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