Entrepreneurs' acceptance of digital marketing-communication technologies : a European study
Oliver Schuster
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Schuster, Oliver |
| Institutions: | Universität Kassel (degree granting) ; Kassel University Press GmbH (publisher) |
| Publisher: |
[2019]: Kassel : Kassel University Press |
| Subject: | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | Unternehmer | Entrepreneurs | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model | Empirische Methode | Empirical method | EU-Staaten | EU countries | Technische Innovation | Akzeptanz |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xix, 267 Seiten Diagramme 24 cm x 17 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, University of Kassel, 2019 |
| Notes: | Literaturverzeichnis Seite 238-267 |
| ISBN: | 978-3-7376-0724-7 ; 3-7376-0724-9 ; 978-3-7376-0725-4 |
| Other identifiers: | 10.19211/KUP9783737607254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012061210