Why Do Entrepreneurs Become Franchisees? An Empirical Analysis of Organizational Choice - This study presents empirical evidence on the nature and magnitude of the benefits that franchisees derive from franchising. I test the proposition that the demand for franchise opportunities is derived from the demand for (I) managerial inputs and (2) risk-sharing, which are supplied by franchisors in this ...
| Year of publication: |
1999
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| Authors: | Williams, Darrell L. |
| Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ, ISSN 0883-9026, ZDB-ID 633944x. - Vol. 14.1999, 1, p. 103-124
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