Entrepreneurship.com
Tim Burns
| Alternative title: | Entrepreneurship com |
|---|---|
| Year of publication: |
c2001
|
| Authors: | Burns, Tim |
| Publisher: |
Chicago, Ill. : Dearborn Trade |
| Subject: | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Electronic Commerce | E-commerce | Internet | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 300 S graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index Introduction to Internet entrepreneurship -- Building a reality-based business model in the new economy -- The fundamentals of opportunity recognition: selecting your space -- The e-plan : the Internet entrepreneur's treasure map -- First things first: your executive summary, name and mission statement -- Choosing your team -- Marketing fundamentals: researching your market and industry -- Segmentation, targeting and positioning: isolating the opportunity and refining your business model -- Implementing your customer-centered marketing strategy -- Financial accounting in the new economy -- Accounting analysis: developing the financial portion of your business model -- The fundamentals of Internet law -- Finalizing your e-plan -- Confident execution: performance strategies for the entrepreneur -- The financing hurdle: overview of business finance -- Financing strategies in the new economy -- Exit strategies for the startup -- Turning from bricks to clicks -- Resource guide |
| ISBN: | 1-57410-136-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001496879