Entrepreneurship, competitive strategies, and transforming firms from OEM to OBM in Taiwan
Year of publication: |
2012
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Authors: | Yan, Ho-don |
Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 13.2012, 1, p. 16-36
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Subject: | Entrepreneurship | Entrepreneurship approach | Wettbewerbsstrategie | Competitive strategy | Automobilzulieferindustrie | Automotive supplier industry | Markenführung | Brand management | Organisatorischer Wandel | Organizational change | Geschäftsmodell | Business model | Taiwan |
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