Entrepreneurship Skills for New Ventures

Cover -- Half Title -- Title -- Copyright -- Contents -- About the Authors -- Preface -- Part I Selecting the New Venture -- 1 What's Entrepreneurship About?: Do You Want to Start Your Own Business? -- Entrepreneurs and Small Business -- Pros, Cons, and Myths of Entrepreneurship -- Entrepreneurship Characteristics, Orientation, and Lean Entrepreneurship -- The Entrepreneurial Process -- Preparing to Become an Entrepreneur -- Chapter Review and Summary -- Review and Discussion Questions -- 2 New Venture Options: Do You Want to Start a New Business, Buy One, or Be a Franchisee or a Corporate or Nonprofit Entrepreneur? -- What Type of New Venture Do You Want to Start? -- Starting a New Business -- Buying an Existing Business -- Buying a Franchise -- Buying Licensee Rights -- Starting a New Venture as a Corporate Entrepreneur -- Starting a New Venture Nonprofit -- Family Business as an Entrepreneurial Option -- Chapter Review and Summary -- Review and Discussion Questions -- 3 What Business?: How Do You Find Opportunities and Develop a Business Model? -- Creativity and Opportunity -- Developing Creative Skills -- Entrepreneurial Characteristics for Recognizing and Exploiting Opportunities -- Opportunities in Trends -- Solving Problems Creates Opportunities -- Developing Your Business Model -- Other Options for Starting a New Venture, and Entrepreneurial Behavior -- Chapter Review and Summary -- Review and Discussion Questions -- 4 How Do You Assess the Chances of Venture Success?: Feasibility Analysis and Protecting the Business Model Legally -- Feasibility Analysis -- Are Your Products and Services Feasible? -- Are Your Industry and Target Market Feasible? -- Are Your Operations Feasible? -- Are Your Profits Feasible? -- Is Your Business Model Feasible? -- Protecting Your Ideas and Intellectual Property Legally.