Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention
Lisa K. Gundry, Jill R. Kickul
| Year of publication: |
2007
|
|---|---|
| Authors: | Gundry, Lisa K. |
| Other Persons: | Kickul, Jill R. (contributor) |
| Publisher: |
Thousand Oaks : SAGE |
| Subject: | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Strategisches Management | Strategic management | Innovationsmanagement | Innovation management | Unternehmenswachstum | Firm growth |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
Online Resource
| Extent: | xix, 401 p. graph. Darst. 26cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure. - Includes bibliographical references and index. - Formerly CIP Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team |
| ISBN: | 1-4129-1656-9 ; 978-1-4129-1656-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547459