Entry and survival: the case of foreign banks in Norway
After a long history of closure to foreign banks, Norway opened in 1985. The foreign banks that then entered had divergent firm-specific resources and followed divergent strategies. Key factors in entry were the foreign banks' prior experience in Norway itself, the foreign banks' advantages vis-à-vis domestic banks, and rivalrous interaction with home-country banks. Key survival factors included the pre-existence of relationships with Norwegian firms, prior experience in Norway, the size of the entrant at start-up, and the size of the parent.
Year of publication: |
2002
|
---|---|
Authors: | Tschoegl, Adrian E. |
Published in: |
Scandinavian Journal of Management. - Elsevier, ISSN 0956-5221. - Vol. 18.2002, 2, p. 131-153
|
Publisher: |
Elsevier |
Keywords: | Entry Foreign banks Survival Bank-firm relationships Market opening |
Saved in:
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