Entry deterrence due to brand proliferation : empirical evidence from the German interurban bus industry
Year of publication: |
2022
|
---|---|
Authors: | Haas, Samuel de ; Herold, Daniel ; Schäfer, Jan Thomas |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 83.2022, p. 1-24
|
Subject: | Competition | Takeover | Interurban bus services | Brand proliferation | Entry deterrence | Markteintritt | Market entry | Busverkehr | Bus transport | Deutschland | Germany | Markenführung | Brand management | Wettbewerb | Übernahme |
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