Entry deterrence, product quality : price and advertising as signals
Laurent Linnemer
| Year of publication: |
1998
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|---|---|
| Authors: | Linnemer, Laurent |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 7.1998, 4, p. 615-645
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| Subject: | Markteintritt | Market entry | Monopol | Monopoly | Preismanagement | Pricing strategy | Produktqualität | Product quality | Werbung | Advertising | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001254386