Entry for supermarket feature me-too brands : an empirical explanation of incidence and timing
Year of publication: |
2009
|
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Authors: | Sinapuelas, Ian Clark ; Robinson, William Thomas |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 2, p. 183-196
|
Subject: | Markenimage | Brand image | Produktpiraterie | Product counterfeiting | Markenführung | Brand management | Lebensmitteleinzelhandel | Food retailing | Markteintritt | Market entry | Erfolgsfaktor | Success factor |
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