Entry into emergent and uncertain product-markets : the role of associative rhetoric
Gwendolyn K. Lee; Srikanth Paruchuri
| Year of publication: |
2008
|
|---|---|
| Authors: | Lee, Gwendolyn K. ; Paruchuri, Srikanth |
| Published in: |
Academy of Management journal : AMJ. - Valhalla, NY : Academy of Management, ISSN 0001-4273, ZDB-ID 221859-8. - Vol. 51.2008, 6, p. 1171-1188
|
| Subject: | Innovation | Schwellenländer | Emerging economies | Markteintritt | Market entry | Entscheidung unter Unsicherheit | Decision under uncertainty | Kommunikationsmedien | Communication media | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003801095