Entry : marketing and positioning OD
Alan Weiss
| Year of publication: |
2010
|
|---|---|
| Authors: | Weiss, Alan |
| Published in: |
Practicing organization development : a guide for leading change. - San Francisco, Calif. : Pfeiffer, ISBN 978-0-470-40544-4. - 2010, p. 185-203
|
| Subject: | Organisatorischer Wandel | Organizational change | Organisationsberatung | Organizational consultancy | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003913037