Entry modes and the impact of mobile microfinance at the base of the pyramid : scenarios of "My Village Phone" in Egypt
Mostafa Mohamad; Trevor Wood-Harper; Ronnie Ramlogan
| Year of publication: |
2015
|
|---|---|
| Authors: | Mohamad, Mostafa ; Wood-Harper, Albert Trevor ; Ramlogan, Ronnie |
| Published in: |
Organizational innovation and IT governance in emerging economies. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-7332-8. - 2015, p. 267-298
|
| Subject: | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry | Markteintritt | Market entry | Niedrigeinkommen | Low income | Entwicklung | Economic development | Szenariotechnik | Scenario analysis | Ägypten | Egypt |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010495514