Entry of Spanish tourism firms into new businesses
Year of publication: |
2010
|
---|---|
Authors: | Andreu, Rosario ; Claver Cortés, Enrique ; Quer Ramón, Diego |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 22.2010, 1, p. 7-23
|
Subject: | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing | Markteintritt | Market entry | Ressourcenorientierter Ansatz | Resource-based view | Spanien | Spain |
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