Entry patterns over the product life cycle
Year of publication: |
2009
|
---|---|
Authors: | Gutiérrez, Óscar ; Ruiz-Aliseda, Francisco |
Published in: |
The Manchester School. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0025-2034, ZDB-ID 1418920-3. - Vol. 77.2009, 5, p. 594-610
|
Subject: | Produktlebenszyklus | Product life cycle | Markteintritt | Market entry | Oligopol | Oligopoly | Realoptionsansatz | Real options analysis | Theorie | Theory |
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