Entry strategies for international markets
Franklin R. Root (The Wharton School, University of Pennsylvania)
| Alternative title: | Foreign market entry strategies |
|---|---|
| Year of publication: |
1987 ; Revised and updated
|
| Authors: | Root, Franklin R. |
| Publisher: |
Lexington, Massachusetts : Lexington Books, D.C. Heath and Company |
| Subject: | Internationales Marketing | International marketing | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvi, 269 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Originally published in 1982 by AMACOM as "Foreign market entry strategies". Revised and updated for publication by D.D. Heath and Company |
| ISBN: | 0-669-13701-4 ; 0-669-13702-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000708850