Extent: | Online-Ressource v.: digital |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
Language: | German |
Notes: | Literaturverz. S. 275 - 281 |
ISBN: | 978-3-540-29583-9 ; 978-3-540-29582-2 |
Other identifiers: | 10.1007/3-540-29583-6 [DOI] |
Classification: | Methoden und Techniken der Betriebswirtschaft ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013515106