Extent:
Online-Ressource
v.: digital
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included
Language: German
Notes:
Literaturverz. S. 275 - 281
ISBN: 978-3-540-29583-9 ; 978-3-540-29582-2
Other identifiers:
10.1007/3-540-29583-6 [DOI]
Classification: Methoden und Techniken der Betriebswirtschaft ; Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013515106