Extent: | Online-Ressource (XXVI, 269 S. 107 Abb, digital) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Includes bibliographical references and index |
ISBN: | 978-3-642-31460-5 ; 978-3-642-31459-9 |
Other identifiers: | 10.1007/978-3-642-31460-5 [DOI] |
Classification: | Methoden und Techniken der Betriebswirtschaft ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014016131