Entwicklung einer Marketing-Konzeption mit SPSS-PC+
Klaus Backhaus; Rolf Weiber
| Year of publication: |
1989
|
|---|---|
| Authors: | Backhaus, Klaus ; Weiber, Rolf |
| Publisher: |
Berlin : Springer |
| Subject: | Marketingmanagement | Marketing management | PC-Software | PC software | Marketingkonzept | SPSS/PC+ |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XVII, 208 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 193 - 195 Literaturverz. S. [193] - 195 |
| ISBN: | 3-540-51019-2 ; 0-387-51019-2 |
| Classification: | Anwendungssoftware |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010224192