Entwicklung eines Erklärungsmodells der Kundenbindung : am Beispiel des High-involvement-Produktes Automobil
von Andreas Hilbert u. Sascha Raithel
| Year of publication: |
2004
|
|---|---|
| Authors: | Hilbert, Andreas |
| Other Persons: | Raithel, Sascha (contributor) |
| Publisher: |
Dresden : Techn. Univ., Fak. Wirtschaftswiss. |
| Subject: | Beziehungsmarketing | Relationship marketing | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kfz-Gewerbe | Automotive services industry | Theorie | Theory | Deutschland | Germany | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 126 S. graph. Darst. |
|---|---|
| Series: | Dresdner Beiträge zur Wirtschaftsinformatik. - Dresden : Techn. Univ., Fak. Wirtschaftswiss., ISSN 0945-4837, ZDB-ID 2290404-9. - Vol. 45 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 106 - 125 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013441082