Entwicklung eines Modells zur Absatzprognose in frühen Phasen der Produktentstehung
Stefan Henrichsmeier
| Year of publication: |
1998
|
|---|---|
| Authors: | Henrichsmeier, Stefan |
| Publisher: |
Hamburg : Kovač |
| Subject: | Marktforschung | Market research | Prognoseverfahren | Forecasting model | Innovationsmanagement | Innovation management | Produktmanagement | Product management | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Neues Produkt | Absatzprognose | Conjoint Measurement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 211 S graph. Darst 21 cm |
|---|---|
| Series: | Schriftenreihe betriebswirtschaftliche Forschungsergebnisse. - Hamburg : Kovač, ZDB-ID 1421166-X. - Vol. 76 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Aachen, Techn. Hochsch., Diss., 1997 |
| Notes: | Literaturverz. S. 196 - 211 |
| ISBN: | 3-86064-741-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000654896