Entwicklung von Kundenbeziehungen : theoretische und empirische Analysen unter dynamischen Aspekten
Dominik Georgi
| Year of publication: |
2000 ; 1. Aufl.
|
|---|---|
| Authors: | Georgi, Dominik |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Sozialpsychologie | Social psychology | Dauer | Duration | Kausalanalyse | Causality analysis | Schätzung | Estimation | Theorie | Theory | Schweiz | Switzerland | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXII, 252 S graph. Darst., Tab |
|---|---|
| Series: | Basler Schriften zum Marketing. - Wiesbaden : Springer Gabler, ISSN 2627-8464, ZDB-ID 1447426-8. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Basel, Univ., Diss., 2000 |
| Notes: | Literaturverz. S. [203] - 229 |
| ISBN: | 3-409-11684-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001487694