Entwicklung von Kundenbeziehungen : theoretische und empirische Analysen unter dynamischen Aspekten
Dominik Georgi
| Year of publication: |
2000 ; 1. Aufl.
|
|---|---|
| Authors: | Georgi, Dominik |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 252 S. : graph. Darst. |
|---|---|
| Series: | Basler Schriften zum Marketing. - Wiesbaden : Gabler. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Basel, Univ., Diss., 2000 |
| ISBN: | 3-409-11684-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004598164