Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Year of publication: |
2019
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Authors: | Han, Heesup ; Yu, Jongsik ; Kim, Wansoo |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 3, p. 371-383
|
Subject: | affective factors | airline | Environmental corporate social responsibility | loyalty intentions | overall brand image | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Fluggesellschaft | Airline | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Umweltmanagement | Environmental management |
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