Environmental information systems for strategic marketing planning
Year of publication: |
1974
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Authors: | King, William R. ; Cleland, David I. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 38.1974, 4, p. 35-40
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Subject: | Information | Absatzplanung |
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