ENVIRONMENTAL LABELING OF ELECTRICITY: EFFECTS ON CONSUMER UNCERTAINTY ABOUT PRODUCT ATTRIBUTES AND LIKELIHOOD TO BUY DECISIONS
Using data collected by the U.S. Department of Energy we test how price and environmental marketing and labeling affects respondents' uncertainty about product attributes and about their purchase intentions.
Year of publication: |
2001
|
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Authors: | Teisl, Mario F. ; Rong, Huaping ; Roe, Brian E. ; Levy, Alan S. |
Institutions: | Agricultural and Applied Economics Association - AAEA |
Keywords: | Consumer/Household Economics |
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