ENVIRONMENTAL MANAGEMENT AT THE MICROECONOMIC LEVEL

The present work is trying to prove that environmental problems are more commonly recognized as global problems of mankind and every global problem must be addressed from the root, from the microeconomic level. Globalization raises concerns of environmental issues increasingly larger. Companies are increasingly concerned to achieve and demonstrate environmental performance by controlling the impact of its activities, products and services on the environment. They perform "audits" to assess their environmental performance. Environmental Management Standards (standards such as ISO 14000 series) are a benchmark by which organizations and companies can measure their performance. At the same time, public opinion has become increasingly concerned about environmental issues, they are often reflected in consumer behavior, expressing interest in products that are not harmful.