Environmental marketing : positive strategies for reaching the green consumer
Walter Coddington
| Year of publication: |
1993
|
|---|---|
| Authors: | Coddington, Walter |
| Publisher: |
New York [u.a.] : MacGraw-Hill |
| Subject: | Marketing | Umweltschutz | Umweltbezogenes Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 252 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-07-011599-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004159235