Environmental pressures and performance : an analysis of the roles of environmental innovation strategy and marketing capability
Wantao Yu, Ramakrishnan Ramanathan, Prithwiraj Nath
| Year of publication: |
April 2017
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|---|---|
| Authors: | Yu, Wantao ; Ramanathan, Ramakrishnan ; Nath, Prithwiraj |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 117.2017, p. 160-169
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| Subject: | Environmental regulation | Stakeholder pressures | Environmental innovation strategy | Marketing capability | Performance | DEA | Innovationsmanagement | Innovation management | Umweltmanagement | Environmental management | Stakeholder | Unternehmenserfolg | Firm performance | Umweltpolitik | Environmental policy | Strategisches Management | Strategic management | Industrieforschung | Industrial research | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2016.12.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011882864