Environmental uncertainty and forward integration in marketing : theory and meta-analysis
Year of publication: |
2012
|
---|---|
Authors: | Cadeaux, Jack ; Ng, Adrian |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 1/2, p. 5-30
|
Subject: | Marketingmanagement | Marketing management | Vertikale Integration | Vertical integration | Kontingenztheorie | Contingency theory | Transaktionskosten | Transaction costs | Meta-Analyse | Meta-analysis | Theorie | Theory |
-
Metatheory of network management : a contingency perspective
Järvensivu, Timo, (2008)
-
Introduction to the Oliver E. Williamson memorial issue
Langlois, Richard N., (2022)
-
Merchant utilities and boundaries of the firm: vertical integration in energy-only markets
Simshauser, Paul, (2020)
- More ...
-
Environmental uncertainty and forward integration in marketing: theory and meta-analysis
Cadeaux, Jack, (2012)
-
Environmental uncertainty and forward integration in marketing: theory and meta‐analysis
Cadeaux, Jack, (2012)
-
Yu, Kangkang, (2018)
- More ...