Environmentally framed eWOM messages of different valence : The role of environmental concerns, moral norms, and product environmental impact
Year of publication: |
2020
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Authors: | Filieri, Raffaele ; Javornik, Ana ; Hang, Haiming ; Niceta, Aurelio |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2020, 3 (30.12.), p. 431-454
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Publisher: |
Wiley |
Saved in:
Online Resource
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